curriculum vitae

EXPERIENCE​

Copywriter, The Home Depot, Atlanta, GA 

November 2020-Present

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Promotions & Events

• Owns copy on OLA and national/regional print ads the following departments: Flooring, Paint,

Outdoor Seasonal/Garden, Storage and Home Services

• Simultaneously manages multiple projects and ads for print and online

• Proofs, edits, inputs data and manages copy for above departments on national and regional print

ads

• Writes product copy, offers and stories for national (United States) and regional (US Virgin Islands,

Puerto Rico, Guam) print ads

• Writes offers and disclaimers for the print ad to ensure all appropriate legal information is written

to appropriate legal standards

• Works with coordinators and merchandisers to organize and execute ads, keeping brand voice

consistent within Home Depot’s copy standards, and keeping communication about edits and

proofing consistent and clear

• Writes, edits and approves copy for THD Content Hub, SEO pages, OLA banner copy, headings,

heroes, offers and updates

• Wrote and organized overarching copy guidelines for all departments over the print ad

• Writes on special project ads for print in partnership with other national organizations

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HD Home Catalog

• Writes product copy for catalog including brand, product name and product specifications

• Edits and proofs catalog pages

• Manages and enters data for tracking product information

• Manages pricing data and enters pricing for product information

• Coordinates with design team in proofing to create cohesion with copy in page layout

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Copywriter, PureRed, Atlanta, GA

October 2015-August 2020

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• Lead Copywriter on fashion for Stein Mart e-Commerce

• Responsible for final product copy without editorial support

• Wrote and managed product copy standards guide for Stein Mart e-commerce

• Trained new writers and freelance on copy standards

• Trained Item Content Coordination team on product specifications for data entry

• Advised on textiles, garment construction and finishes for Item Content Coordination team

• Copywriter on accounts for: Old Time Pottery, King’s, Balducci’s, DGX, US Foods

 

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Host & Art Direction

The Jewelry Find, VLOG, Nashville, TN

January 2016- March 2017

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• Hosted jewelry designers and discussed current trends with product for advertorial use

• Art Direction: featured product, wardrobe styling; Senior copyeditor on all scripts

 

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Copywriter/Assistant Creative Director, Harmon Group, Nashville, TN

August 2009- October 2015

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• Lead Copywriter, Trend Forecasting; researching and reporting on industry trends for ads, blogs,

print and online copy

• Assistant Creative Direction on E-Commerce and Social Media development for Bellatrue.com

• Lead Copywriter over product copy

• Responsible for new product research and development

• Art Direction: hair/make up, costuming, location and production development for on-site shoots

• Art Direction: featured product, wardrobe styling
 

Raw Materials/PD Intern, Marc by Marc Jacobs,

New York, NY 

June-September 2014

•Interned with the Hardware and Women’s Woven Textiles departments on the sourcing, design and merchandising of product
•Developed and designed hardware for MBMJ
•Product development; working with overseas suppliers to coordinate product production; internal product organization